Why You Should Sell an Insurance Agency at the Peak of Your Success

A common misconception within the insurance space is that an owner should only sell an insurance agency if the business is struggling or has fallen from the peak of its success. This could not be further from the truth. In order to attract ideal, robust, top-dollar bids for your business, sell at the peak of your success.

Think about this dynamic from the buyer’s perspective. A savvy buyer will be searching for an agency that shows several consecutive years of increasing success, has impressive sales records, and has a skilled, cohesive staff running a tight ship. With this set of demonstrable assets, your agency can command the most competitive price in your region.

Instead of waiting for your business to begin to lose territory, see a reduction in sales, or lose key staff members, we encourage you to sell in 2025. Springtree Group will be able to put your business in front of our most prepared buyers, complete with the evidence that your agency has done nothing but win year after year. Nothing is more motivating to a serious buyer than a business that promises continued success.

Your agency is thriving thanks to your exemplary efforts. You deserve to be paid the best possible sum for your work, and Springtree Group is the broker that will make it happen. Our team of experts will assist you at every point in the sale process, ensuring that you will not have to guess at the best strategy.

Importantly, our buyers have access to Springtree Group’s in-house financial services. It can be nearly impossible to secure financial backing through traditional banks because they do not have an in-depth understanding of the insurance M&A space. Consequently, failed funding is the primary reason that deals in our sector fail.

We do not want you to waste weeks or months chasing deals that are doomed from the outset. Instead, we want to see you secure a deal that can be funded immediately. The adage “time is money” is a cliché because it is true and applicable across all business ventures. Save time and money by partnering with Springtree Group this year.

If you plan to sell in 2025, the following steps will position your business for a successful sale:

  • Organize your financial records, make sure they are accurate, and check for completeness. Having financials ready to lay out for prospective buyers is a must.
  • Check in with your staff and make sure their workflow is as efficient as possible. Make sure you’re making use of available technology, including streamlined software.
  • Identify members of staff that are central to your operations, and make sure potential buyers know their importance.
  • Strengthen your connections with your clients, and ensure your portfolio is diversified. If losing one client would severely impact your company’s viability, savvy buyers will take note of this liability and hesitate to invest.

In completing these steps, it’s time for Springtree Group to formulate your agency’s valuation. If you are disappointed by the result, we will offer recommendations to strengthen your company’s position over the coming year so that you can improve your valuation by 2026.

To begin planning for your upcoming transition, we urge you to contact Springtree Group today. Working with buyers and sellers of independent insurance agencies is all we do, and our expertise is unrivaled. We want you to succeed and are ready to partner with you to make it happen.